BECAUSE WHO’S GOT TIME FOR BAD VIBES?

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Between you and me, I hate photos. I strongly hold the opinion that men should not have too many photos of themselves in their Gallery; or make duck faces in front of a camera; or take a lot of selfies. A man should know his rightful place in the society; like playing FIFA or drinking Whiskey or kissing random girls under the influence. A man should know how to polish his shoes and eat a sandwich without spilling things on his shirt and throw a punch and duck from one. But a man should never have to take a lot of selfies. Or walk into a joint and say, “White Wine, please. With a slice of lemon on the side.”

 

 

A couple of years ago, my boy – Dennis Wyre – introduced me to this modelling agency; Versatile. You chuck 2K for Registration and all you have to do is go for photo sessions every other Saturday and they’ll call you when a gig comes up. Now, first of all, I drink like almost every other Friday [even when I’m dead broke, especially when I’m dead broke], which means I’m always too hung-over on Saturdays to even leave the pad. Secondly, I don’t know how to pull off fake smiles. Photo sessions require you to smile, even if there’s a spiky snail crawling up your butt-crack. You have to smile; you don’t want to be the guy that comes out looking like Ice Cube or Bifwoli Wakoli when the photos are released. The only [amusing] thing I loved about Versatile photo shoots were the ladies. Chics love photos; chics can kill each other for a moment in front of the camera. They put their best foot forward, literally. They smile like goddesses and wear heels taller than the Eiffel Tower and walk gently; like they’re pieces of glass or some shit. They put on loads of make-up that conceal the pimples and signs of Athletes Foot disease growing on their faces. If there’s one piece of advice I can give men it’s this, don’t marry a model; with make-up, they look like Megan Good, without make-up, even Young Thug’s got bragging rights before them. Marrying a model is like marrying two completely different women; when she’s all dolled up for a night out, you feel proud walking her by your side. You want to hold her close and look into her eyes and see stars twinkling in them and never let go; but when she wakes up the following morning, after all the make-up has wiped out beneath the sheets, the only thing you want to look at is your face in the mirror when you’re saying, “How the hell did this shit happen?”

 

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Suffice it to say, I went for a couple of photo shoots and then stopped. I just faded, away, into oblivion, without as much as a goodbye or an “It’s been real guys” quip. I know they don’t miss me, but sometimes I just wish they would at least text me. Even just to ask how my day was. Chips Fungas, you guys understand this, right?

 

 

Anyway, so Dennis Wyre invited me to an outdoor photo shoot of his clothing line a couple of weeks ago, at Arboretum Grounds. You guys should know Dennis Wyre, right? Co-founder of DilRay Inc , now runs Good Vibes clothing line. I once asked him why he settled on the name ‘Good Vibes’ and he simply said, “I just wanted a feel good lifestyle brand.” Then then he added, “Besides, who’s got time for bad vibes anyway?”  Hence, the title of this piece. Catchy, eh? No? Okay.

 

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By this generation’s standards, Wyre is a bit of a cool kid. He has over 10K Instagram Followers; his pictures come with hash-tags like #InstaFresh, or #ShoeGame, or #FeelingMyself; he calls his peers ‘Fam’; and he introduces himself on camera as “It’s yo’ boy…” I went to that photo shoot for three reasons; One, Wyre is my boy, and boys always come through for boys; Two, I like the hassle ladies go through to appear perfect for photos. I like how they pose and the faces they make when cameras flash and how they brood when a Photographer is delaying with a shot; Three, the invitation text read “Beautiful ladies only”. So I asked Wyre if I could bring a plus one and he texted back, “Send me her picture first.” Ladies and gentlemen, this is where you scroll through your contact list and shit gets so real you decide to just text back, “You know what, I think I’ll just come by myself. Si that would be less baggage?”

 

 

I swung by town circa 11 a.m. and Wyre and his peoples picked me up in this bluish sexy Rav4 whose insides stank of pizza and burgers and Hugo Boss cologne and…you know, just rich people stuff. You know you’re doing something wrong in life when a guy you shared a room and broke bread with in first year is driving a Rav4 and you’re just there at the backseat, reeking of Vaseline jelly, staring outside the window and marveling at how tall Anniversary Towers is.

 

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[Quick Pause, Guys, Can we all just agree that this chic has nice legs, aye? Hehe.]

 

 

Before cameras began clicking, some light introductions were done and when Adam – the talkative chap who was introducing us – got to me, he said, “And, guys, this is Ian Duncan, he’s a very cool Writer.” I smiled, felt like a million bucks, felt like Donald Trump’s hair, and – for a second there – almost blurted out, “Oh, Staaaahp!” But then he added, “He’ll be manning the clothes for today” and I went “Great, watchman duty. Just perfect.” But Adam is a warm fellow; he’s those guys you will meet on the first day but feel like you have been boys all your life. He will engage you as you walk down University Way, and at some point he will ask you where you stay – just for shits and giggles – and you will say “Juja.”  Then he will let out this boisterous laughter, give you a certain look of sympathy – like that one we give those street kids who ask us for cash near Archives – and say, “Man, How do you survive in that place? It’s like a bloody desert down there.”  And you will restrain yourself from saying, “Well, seeing as we’re camels, we get by.” Hehe.

 

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I have a confession to make; I’m a boring guy. I’m not as funny or as cute in person as people think. People come here and read my shit then draw their own images of me in their minds. I’m that guy that minds his own business; I don’t talk to a lot of people, a lot of people don’t talk to me, and – as weird as this may sound – I like it that way. At events like these, I sit at some corner and look at people creepily and judge their hair styles and make snobby comments at their weaves and giggle at their walking styles and – occasionally – when some girl with a packed ass walks by, I just smile and say to myself, “Damn, Whoever said the way to a man’s heart is through his stomach was a fool.”

 

 

This one time this model came to my station [I was entrusted with the very heavy responsibility of manning the clothes, you guys remember, right?] and started ransacking the sack of clothes, looking for something to wear. I was standing right there, she never said a word to me, just went about looking for that crop top and sweat-pant that she really wanted to take pictures [possibly for the ‘gram] in. Then when she couldn’t find it she looked around and asked, “Excuse me, who’s here? I’m looking for a pink crop top but I can’t find one.” Adam pointed at me and said, “Talk to him.” Then she gave me a cold hard stare – like she had just seen a friggin’ cyclop or something – and went, “But he’s not even talking to me.” I swear, I was a second away from grabbing her softly by the arm and saying, “But I was standing right here when you came. What, you thought I was just some fucking statue? Or you wanted me to bow down and say ‘Welcome, Princess. What can I get for you today?’ like those waitresses at Java? Maybe also massage your feet and kiss your palms in the process?”

 

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Also, I have a problem with men walking around bare-chested. I mean, fine, we get it, you have a six-pack, you have a ripped chest, you go to the gym and we don’t, yiddie yaddah, but just put some clothes on for crying out loud. This is a public place, not your bathroom.

 

 

I have met and interacted with a lot of young Entrepreneurs, but I have never met any other as driven as Dennis Wyre. The guys knows what he wants in life, he’s motivated, he pushes himself to the limits, he knows his shit, and – sometimes – he’s also full of shit. Hehe. Like sometime back he told me he was looking for another business to invest in. I asked, “But why do you need another business? The clothing line is already doing so well” and he said, “The average Millionaire has at least seven sources of income.” I texted him back three lines of those laughing emojis with tears spurting out of their eyes.

 

 

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But, in all respect, the photo shoot was a success. The ladies were a sight to watch [I mean, guys, look at those pictures though] and the gents – save for that walking bare chest thingy – deserve pats on their backs as well. My hats are tilted. Wyre also brought these two guys to make an after movie out of the photo shoot. Mimi, in all honesty, I thought those guys would do a whack ass job. No kidding. But then I was WhatsApp-ed that after movie the other day and I said to myself, “Shit, Khaligraph Jones should hit up these chaps to direct his next video.” [But, seriously though, Khaligraph really needs to stop shooting every damn video in Kayole.]

 

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I don’t know, maybe you guys will differ, maybe you will agree with me, but for what it’s worth, watch the VIDEO – it’ll take barely five minutes of your time – tell Wyre what you think, and while you’re at it, also mention you got that link from this blog so he knows I’m a bigwig in these streets. Hehe. Also, because I’m terribly lazy, I can’t post all the photos from the photo shoot here, so if you’re one of those men who get high on a lady’s smile, or you’re one of those mamis who go cuckoo over a guy’s abs, then just view the rest of the photos from HERE

 

 

Before I wrote this piece, I asked Wyre if it was OK to publish. He agreed, under one condition. Apparently I have a reputation of never writing anything positive about women here. So he asked me to be nice, that some of the ladies are sensitive and can easily catch mafeelings. Guys, you don’t think I was so hard, do you? No, Really, do you?

 

 

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VIEW FULL PHOTO SHOOT

WATCH AFTER MOVIE 

 

PHOTOS: COURTESY

IT HASN’T BEEN AN EASY ROAD, DIL-RAY INC. ON THEIR JOURNEY TO THE TOP

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The year is 2013, a cold evening in the month of August. I’m just coming back to the digs from a long boring Programming class, in which the lecturer kept blabbering on and on about stuff like ‘#include’ ‘printf’ and ‘scanf’. [But you probably didn’t need to know about all that]

 

So I walk in and I find my roommate with a friend of his, listening to Saliva Vic’s rants on 91.5 Hits F.M.

 

My roommate is Dennis Wyre, and he introduces his chum to me as Dilna Ayce…Rapper Dilna Ayce. And we get acquainted. And we chat like long-lost buddies of yore. Then he leaves right before dusk.

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 Dennis Wyre

Dilna A.

Dilna Ayce

A few days later he’s back again. And the three of us are talking about Kenyan Showbiz. Wyre is declaring his profuse admiration for Camp Mulla while I can’t stop chattering about just why Rabbit is the best artist Kenya will ever have [sorry, E-Sir]. Then in the middle of the discussion Wyre looks to me and says;

 

“By the way, we are thinking of starting our own company; Dilna and I. Unaonaje?”

 

And I look at him like he just rose from the dead. And I look at Dilna, he’s just sitting there. Calm as always, nodding his head in agreement at Wyre’s last statement, and looking straight at me in anticipation for my response.

 

And I almost burst out laughing but I don’t want to seem rude so I just smile. I mean, these guys are barely even into their 20’s, one is in his first year in campus and the other should be joining the following semester and they’re already thinking of starting their own company? The hell do they think they are, Mark Zuckerberg?

 

So, naturally, I ask what their supposed company will be doing and they explain it to me in slow crisp details. I’m not really following; they’re saying something about social media blah blah blah…marketing blah blah blah… But the sounds of their voices and the excited bulging in the eyes paint the whole picture in bold: These are boys with a dream; These are boys on a mission to chase their dream; These are boys on a mission to succeed.

 

A few months later, their Facebook page goes up and voila, a bouncing baby Dil-Ray INC. is born; alive and kicking.

 

So now, champs, due to PUBLIC DEMAND, I bring you the Founders and C.E.Os of Dil-Ray INC.- the Mohawk-prone certified all-round jack of all trades Dennis Wyre and the fun-loving rapper-cum-businessman-cum-sneaker-maniac Dilna Ayce [I’m serious, he loves his sneakers way too much, don’t step on them!].

 

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In their first ever online interview, the lads open up to you like never before and tell you just why they’re the guys to watch.

 

Q: Introductions first, gentlemen, tell us a little bit about yourselves. Who is Dennis Wyre? Who is Dilna Ayce?

Dennis Wyre [as D.W, from here onwards]:  Dennis Wyre is 20 years of age, founder of Dil-Ray Inc., a social media consultant, an Entrepreneur and a student at Jomo Kenyatta University of Agriculture and Technology pursuing a Bachelors’ degree in Business Information Technology.

Dilna Ayce [as D.A, from here onwards]:  As a co-founder of Dil-Ray Inc., I am a student at JKUAT pursuing a Bachelors’ degree in Business Information Technology (BBIT). I have majored in music as a recording and performing artist. My other interests include acting, dancing, graphic design. You can call me Mr. Entrepreneur too.

 

 

Q: I have heard guys ask whether Dennis ‘Wyre’ and ‘Dilna Ayce’ are even your real names. Care to elaborate?

D.W: Dennis Wyre is indeed my real and government name just that ‘Wyre’ is spelt as Wairey on my Legal Documents.

D.A:  Dilna Ayce is a name that came up through originality and uniqueness. It has a meaning though which is D.I.L.N.A.  (Do It Like Never Again) to be Ayce (The Best).

Q: Uh-huh. Okay. Now the world of today is filled with backstabbers and ‘water melon’ kind of friends. You can never know who to trust and who to cut off.  So, tell us, how and when exactly did you two meet and when did you decide that you could fully trust each other and do business together?

D.A: We actually get this question asked a lot. I met Wyre at some acting audition back in the days. I mentioned earlier that I am an actor. Just as we were socializing we realized we have a lot in common, that’s how we became good friends and the rest is history. If one is a REAL friend then trust would never be something to worry about.

D.W: Sometimes in life, you have to take risks and trust different people along the way. That is exactly what I did and I haven’t regretted any part of it to date.

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Q: When was Dil-Ray Inc. officially established? How much capital did it take to put the company on its feet and how did you even come up with the name?

D.W: Dil-Ray Inc. was born on the 1st of November 2013, through the creation of our fan page on Facebook. We were naive then and didn’t know exactly what we were going to do. We have since grown exponentially over the December festivities, and decided to major in Social Media Marketing and the Clothing line. We registered earlier in 2014 and are now proud to say that DilRay is 100% legal and ready to do business with everyone.

D.A: As we all know starting out comes with its own challenges but we thank the Almighty for this far He has brought us. On the capital part I won’t put it to the public but whoever wants to really know can snap me on my snap chat (Username: DilnaAyce )

 

 

Q5: But still, what does the name Dil-Ray Inc. mean and where did it come from?

D.W: The name Dil-Ray Inc. is a basically just a combination of both our names Dilna & Wyre, as follows Dil – Dilna, Ray – Wyre, Inc. -Incorporation.

D.A: We settled for this name as originality is always a priority for us.

Q6: And to those who don’t exactly know you yet but would like to have a piece of you in the near future, how would you describe your line of business to them? By that I mean, what exactly does Dil-Ray Inc. deal in/do and where/how can an interested party reach you guys?

D.A: Dil-Ray Inc. is a clothing label offering you the latest trends. Our shop is located along Biashara Street, Yala Towers, First Floor, shop No.105.

D.W: Dil-Ray Inc. can also handle all your social media services for companies, brands and artists – which includes branding – as well as events, which involves social media marketing.

You can reach us through any of our social media platforms:

INSTAGRAM & TWITTER: @dilray_inc

FACEBOOK PAGE: Dil-Ray INC (www.facebook.com/dilrayinc)

FACEBOOK ACCOUNT: DilRay TheAccount (www.facebook.com/DilrayTheAccount)

EMAIL: dilrayinc@gmail.com

PHONE: 0701856644

If you want the quickest feedback be sure to give us a call, text or WhatsApp on 0701856644, and we’ll be glad to do business with you.

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Q: And how has the journey been so far, since you founded the company? Tell us some of the events, persons or parties you’ve worked with.

D.W: It’s humbling how within a short span of time you can move from looking up to guys to working with them and eventually being really good friends. We’ve worked with META, which is the powerhouse behind the controversial Daylight Festival Series. We have also, in the past, worked with BEAT INTERNATIONAL who are best known for JUMPOFF and ALL FOR LOVE festivals. And we’ve also been doing some bits of social media marketing for popular events such as “THE HAKUNA MATATA FESTIVAL” and Skyluxx Lounge’s “ART OF LUXURY”

D.A: We also do the social media marketing for corporates such as “The Jockey Club Of Kenya.” This is just to mention a few because the list is endless.

Q: Being that both of you are still students pursuing your degrees at the university level, how do you manage to juggle between your studies and staying relevant in your industry? Or do you have separate people managing things for you when you’re cramped up with exams and all that school stuff?

D.W. Dil-Ray Inc. is obviously not a two man team, we thank God for our support team who always got our back (#TeamDILRAY). Balancing between schoolwork and handling Dil-Ray Inc. matters calls for a lot of planning to ensure that everything runs smoothly even when we are overwhelmed by the studies or are out of town. But I have to admit that it is one of the challenges we are dealing with, but luckily we are two.

D.A.  It also calls for creation of more time and very good time management. Like for me my day starts at 6am.

 

 

Q: Do your folks and family know and support what you guys do?

D.A: My Parents are always my consultants hence they know and are always behind our backs. Like I remember there was a time mom had my song as her ringtone. Even when we go for TV or Radio interviews they are always tuned. You know what I’m saying? I thank God each and every day for such a family.

D.W: My mum is my biggest fan, and has always been behind my back. My brother is in Dubai but still buys our products and Reps the brand in that side of the world. My sister and her young kid were among the first to buy the newly launched hoodies, so I am very glad to have a family which supports me. Every member of the family is a proud owner of at least one Dil-Ray Inc. product.

 

 

Q: What motivates you guys? What drove you into doing what you do so well and, if any, who do you look upto? Generally speaking.

D.A: I look up to my dad. I admire how he does his work and despite any challenges he overcomes them, anytime I need any assistance I usually run to him. As young as we are I was also motivated by Willow Smith. She started mainstream music at a very young age and yet she succeeded. It’s never too early to start chasing dreams!

D.W: I look up to Mark Zuckerberg (Facebook founder and CEO) because of the various business decisions he has made in his life and simply because of the fact that he is a young self-made billionaire. Locally I used to look up to Camp Mulla back in the day as they successfully put Kenya on the international map. Currently I admire Tanzania’s Diamond Platinumz for being arguably the best Musician from Africa, and if you think I’m nuts then let’s just wait and see the results of that at the end of the year.

Q: What is your proudest achievement as Dil-Ray Inc. and the highlight of your lives since you started out this hustle?

D.W: I can’t simply point out one single achievement that I would call my greatest so far but Thanks to God we have our share of notable achievements so far such as a TV Interview we did last year which opened some new opportunities for us. I also remember H.E President Uhuru Kenyatta attending one of the events we were marketing and although we didn’t get to personally talk to him, he still showed up. That’s kind of a big deal, Yes?

 

D.A: Dil-Ray Inc. has made me meet a lot of people, hence connecting which is key in business.

Q: So besides schooling and running your outfit, anything else you guys do?

D.A: Music, Music and More Music. Practicing dance moves. Drawing which includes Graphics design, Any IT related stuff I’m an addict. The list is endless; you can never get me idle at any one given moment. Follow me on Instagram @DilnaAyce and you will get to see the other side of me.

D.W: I am currently doing my Internship at Kenya Revenue Authority but besides that I’m also doing some research and looking to venture into other businesses soon enough. I’m also learning some bits of programming on the side.

Q: And suppose you guys were not doing all this, what would you be doing? Who would you be?

D.W: I would probably be a footballer, I used to love soccer so much growing up plus I got the skills to match the love.

 

D.A: I would be an athlete on the same track with Usain Bolt. I’m a fast guy and I love fitness. My mom too was an athlete, so I guess I inherited some of her genes.

 

 

Q: Ha-ha, Soccer and Athletics? Really guys? [LOL] If you could relive the last 5 years of your lives what would you differently?

D.W: I can’t think of a single thing I would change, maybe just start Dil-Ray Inc. immediately after high school instead of the following year.

D.A: I also can’t think of any particular thing at the moment.

Q: Now I hate to ask this question, but I have to…at least for the sake of the many single ladies reading this out there, any special opposite sexes in your lives? And please don’t mention your mothers and sisters here.

D.W: At the moment I am focusing on chasing my dreams and making myself a better person, which is also a more sophisticated way of saying I’m single.

D.A: Let’s just cut to the chase, I’m single.

 

Q: Now to my favorite question. Do you consider yourselves successful? And if so, how?

D.W: Ha-ha, no, not even close. Until the day I have complete freedom to do whatever I want to for the rest of my life and still have food on my table is when I’ll consider myself successful.

D.A: I couldn’t have put it any better.

 

Q: What are your greatest strengths and weaknesses?

D.W: My greatest weakness would have to be the fact that I hate hard work, which inclines me more towards working smart instead. My greatest strength would have to my entrepreneurial instincts which have helped me in coming up with ideas of making money out of the weirdest or strangest of situations I find myself in.

 

D.A: My greatest strength is definitely creativity especially in artistic environments. I’m also a perfectionist hence rarely associate with errors. My weakness is anger; I tend to get angry very fast but have learnt to control it through guidance and counselling.

Q: What should we expect from Dil-Ray Inc. in the near future?

D.W: We just came from our photo-shoot, unleashing the new set of products for the year 2015! We also have a surprise coming for you pretty soon so you better keep it locked to all our platforms as it involves everyone.

D.A: Expect the unexpected because the future is bright.

Q: From pioneering the evolution of social media marketing in Kenya to running your own clothing line, any words of wisdom to the youngsters coming up in the game?

D.W: All I can say to the ones reading this is “Originality and Persistence” I would be lying if I said it has been an easy road for us with Dil-Ray Inc., we have had difficult moments indeed but have just been persistent with what we do. Also remember to put God in all you are doing.

 

D.A: Yes he said it. God first and focus on the goal with a lot of patience.

Q: Any people out there you would love to shout out?

D.A.: Shout out to all the people who believed in Dil-Ray Inc. from family, friends, customers… just everyone!

D.W: I would first of all like to take this moment to appreciate anyone out there who has ever bought anything from Dil-Ray Inc. or has ever done business with us together with the thousands who are following us online across all platforms, I thank you for all the love shown to us thus far.

Shout to all the haters’ outchea too!

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Q: Hahahah! Lastly where can guys follow you online? Your personal accounts.

D.A: Facebook, Twitter, Instagram & Snapchat: @DilnaAyce.

D.W: Facebook, Twitter, Instagram & Snapchat: @DennisWyre.

Meanwhile, some of our local celebrities who’ve also grabbed their Dil-Ray apparels:

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BLESSED!